Revolutionizing how we understand, play, and experience the game.

Revolutionizing how we understand, play, and experience the game.

Revolutionizing how we understand, play, and experience the game.

Revolutionizing how we understand, play, and experience the game.

A LUKA DONČIĆ EXPERIMENT

A LUKA DONČIĆ EXPERIMENT

ABOUT THE PROJECT

Luk.AI is a digital twin of NBA athlete Luka Dončić—equipped with AI to enhance Luka's training, performance, decision-making, and connection with fans.


As a research project, Luk.AI is constantly evolving, using the latest technologies to push the boundaries of sports science and fan engagement. As we build, we'll be sharing new tools and insights with the world, so that young athletes everywhere can chase their dreams, just like Luka.

Luk.AI is a digital twin of NBA athlete Luka Dončić—equipped with AI to enhance Luka's training, performance, decision-making, and connection with fans.


As a research project, Luk.AI is constantly evolving, using the latest technologies to push the boundaries of sports science and fan engagement. As we build, we'll be sharing new tools and insights with the world, so that young athletes everywhere can chase their dreams, just like Luka.

V. 2023.1.13.77 © 2024 77X. ALL RIGHTS RESERVED.

V. 2023.1.13.77 © 2023 77X. ALL RIGHTS RESERVED.

V. 2023.1.13.77 © 2023 77X. ALL RIGHTS RESERVED.